4.5 out of 5 stars (7) 7 … I’m so happy to have collaborated together to reimagine the new visual language for the house," Riccardo Tisci says of the logo, according to Burberry's tweet. Necessary cookies are absolutely essential for the website to function properly. Exclusive: Burberry Launches 2 Handbags Just for China on First WeChat Mini-Program, Saville gave an official explanation for the idea behind this new logo, China’s Luxury Copycats Say They’re Fans, Not Fakers, 4 Reasons Consumers Hate Your Luxury Brand, Meet China’s New, Young Luxury Heroes For 2021, Future Tech China: Branded Games and Social Are Why Alibaba Fails Where Tencent Thrives, Why China’s Millennials Are Targeting These Silicon Valley Brands, Why Luxury Brands Must Radically Rethink Sustainability, Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands, How adidas’ 2021 Campaign Won Chinese New Year, Louis Vuitton Rolls the Dice With New Ambassador Liu Yifei. … Now Burberry is moving past its famed camel check prints with new logo-style branding meant to give its handbags and other wares the kind of covetable cachet top luxury rivals like LVMH's Louis Vuitton have long enjoyed. There's a good chance that this logo will be the one to stick around for decades. This is the first time in almost two decades that the logo has been changed. “If I can reproduce this new logo quickly on my laptop, I don’t see it a big problem for any party to reprint it on their items,” wrote one Weibo user named “bachuanhong”. The new logo has a modern feel using all caps and a sans-serif font, while the monogram features an interlocking design of founder Thomas Burberry’s initials in red and white on top of a honey-coloured background. The Burberry Equestrian Knight Logo was first used in 1901 after Burberry was commissioned to design a new uniform for British army officers. 0. Key stories and trends shaping China's luxury market delivered right to your inbox! PNG. 1024*750. The designer, credited with Givenchy’s revival, released a brand new logo and monogram for ‘Burberry London England’ on August 2. Our Event Calendar has you covered. Burberry 26 Jan 2017 - Burberry Hi Res Logo. Sleek, subtle frames in metal full-rim and semi-rimless styles show off Burberry… 0. PNG. All rights reserved. 2021 Bustle Digital Group. China is one of the biggest counterfeiting markets around the world, accounting for two-thirds of counterfeit products seized globally, according to a report by the Organization for Economic Cooperation and Development (OECD) in 2016. The actual Burberry name is getting a brand new look too. Download free Burberry vector logo and icons in AI, EPS, CDR, SVG, PNG formats. Aug 25, 2020 - For more than a century of history of the Burberry logo it has changed insignificantly. While the original logo was written in serif font, the new one is written is sans serif, making it look a whole lot more modern. Courtesy photo. "Peter is one of our generation’s greatest design geniuses. The new logo features a sleek and streamlined bold sans-serif text in all caps. … According to the chief creative officer's emails, the design as inspired by "a logo from 1908 and a Thomas Burberry monogram" that he found in the archives. Compared to the old version, the new edition drops the Equestrian Knight symbol and replaces the former “Bodoni” font with a bold “san serif” one. All rights reserved. During WWI, Burberry developed the trench coat for use by the military. Your source for webinars to podcasts to global industry events. One Burberry fan noted that it was too difficult to stem the tide, regardless of the logo. The new logo features a sleek and streamlined bold sans-serif text in all caps. It looks like all is well in the world of Burberry. It's normal that the brand's logo would get a tweak with the new chief creative officer stepping into the role. Tisci posted two photos of the print and one of the new name on Instagram on Aug. 2. Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. (left) Old Burberry logo | (right) new Burberry logo. The removal of the complicated Equestrian Knight sign, as well as the use of a font that can be found easily on any design software, is cited by some Chinese consumers a factor that may damage Burberry’s intellectual property rights further. 933*933. Burberry Her Burberry perfume - a new fragrance for women 2018 Burberry Her, a new pillar … 0. Burberry - Burberry Logo New Vs Old. The decision to rebrand comes just five months after Tisci took over as Christopher Bailey as Burberry's chief creative office. | Jing Daily From shop PSGraphicsStudio . Other changes in the article. Here is the Burberry logo in vector format(svg) and transparent PNG, ready to download. Burberry Logo Black And White. 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