It's something to be proud of and that's really what I want to leave you with today. You'll even find that this industry is FAR more legitimate than a lot of more traditional businesses. Here are the lessons I learnt. The most common high-pressure tactic is the lure of getting in on the â¦ It's a hurdle I put in front of my wife, and I'm sure that you've had to experience it as well. Now, of course, if you're using your Internet marketing skills or your business skills to do something that's illegal, then, of course, that constitutes an illegitimate business. Working from home is becoming a normal occupation. Yes, network marketing programs are mostly legitimate programs to join and earn a great second or even a full-time income with them. Forsage has no information on who runs or owns the company. There's a huge difference between network marketing and pyramid schemes. Sometimes you're going to kick them in the butt. You stop worrying about what your friends and your family are thinking and you start focusing on the people you can actually serve with your business.”. Of course some people do make large amounts of money very quickly. It's still a J-O-B, but they're working from home. Such a method of distribution is characterized by the â¦ Written by J.T. Is network marketing a scam? A good rule of thumb, according to the US Federal Trade Commission (FCC), is that single-tier network marketing operations tend to be more reputable than multi-tier schemes, in which â¦ Get heaping discounts to books you love delivered straight to your inbox. “Hey, Chris! Usually the comment is something like: Is this a pyramid scheme? Network marketing is a legitimate business by the very definition of the word âlegitimate.â It's as simple as that. Unlike network marketingâ¦ Network marketing is a legitimate business. DeBolt | Filed under Attraction Marketing, Let's discuss a question you'll inevitably get asked in the network marketing industry…. Pyramids are illegal and are based on taking advantage of people. Many would say those people are lucky. The opinions expressed in this column are those of the author, not of Entrepreneur.com. Pyramids are programs similar to chain letters where people just invest money based on the promise that other people will put in money that will filtrate back to them and somehow, they'll get rich. Is network marketing a legitimate business? Cognitive bias is a flaw in our decision making and a fallacy in our reasoning. It's a business that enables you to travel and have fun as well as enjoy the lifestyle that extra income can provide. There is ALWAYS someone involved. This business model is also commonly referred to as network marketing, referral marketingâ¦ Plus, enjoy a FREE 1-year. And what are you going to add, not just to the legitimacy of this industry, but to its legacy? Mostly everyone who does join a network â¦ And most importantly, be proud of yourself. High-Pressure Sales Tactics. All you have to do is look around our community, and you'll see people getting real results and doing things on the up and up. 17th September 2020. Discover the Top 25 Network Marketing Companies in the World. This was after we'd gotten out of the Navy and I was having a particularly rough time in my business. I was an active duty US Navy pilot when my wife got involved in the network marketing industry while I was stationed in Iraq. How humiliating to be in your late 30s, almost 40 years old, and asking your dad for money! It's a hurdle I put in front of my â¦ Our vision is to create a platform for anyone â¦ 4.3 / 5 ( 16 votes ) The List includes the names of the companies recognized as Money circulation companies, who are using multilevel marketing payment system to collect money from â¦ What's the difference if you're guiding people and helping them live a better life? 'INUKA is a Network Marketing Company that sells luxury high quality cosmetic and fragranced products at wholesale prices to independent entrepreneurs. This is J.T., from San Diego.”, “Here's my question… How do you get past your friends and family telling you that this is fake, or this is false, or this is a scam? In fact, most companies hire massive legal teams to research and legitimate every aspect of how they…. I'm naturally going to have a strong bias and prejudice. Welcome. Yoliswa Dube-Moyo âDo you want to be paid for shopping?â was a pick-up line used by an Elamant member looking to recruit members to join the â¦ Network marketing isn't about taking advantage of your friends and relatives. As this process continues, you create compound growth that can lead to hundreds or even thousands of people coming into your business. Ultimate Guide to Email Marketing for Business. Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. Network marketing is a serious business for serious people. 3 Ways Visual Merchandising Is a Retailer's Secret Weapon to Win The Holidays, Local SEO, Fine-Tuned for Today and Tomorrow, 5 Digital Content Types Prospective Buyers Love to Engage With Online, The 2 Types of Authority All Businesses Need for Marketing Success. A: To help you understand what network marketing is, I must first explain what it isn't. Thus, the question really becomes what is it that you're going to do to add to the strength and viability of the industry. They work a few dedicated hours each week, with each hour of effort serving as a building block for their long-term business growth. These methods allow you to build your business automaticallyâwhere prospects reach out to you (instead of you having to reach out to them). This very basic concept is the cornerstone of network marketing. While some people do make a lot of money through network marketing, their financial benefit is always the result of their own dedicated efforts in building an organization that sells real products and services. This is a categorically legitimate business. Now, I'm happy to say that didn't happen, but those were tough times that we had to go through. She was looking for a way for us both to be able to exit the US military. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! And while many people who pursue network marketing â¦ J.T. Many pyramid schemes, frauds designed to part the unwary from their money, are disguised. It's a proven system where the design, creation and expense the corporate team has gone through becomes a road map for your own success. And if you found this content helpful, I would love to read your comments below! Not because we're trying to be better than anybody else, or anything like that. Director of Leadership Development I remember thinking, with a certain amount of shame…. “Maybe it's time to put the dream away and get a REAL job.”. A good rule of thumb, according to the US Federal Trade Commission (FCC), is that single-tier network marketing operations tend to be more reputable than multi-tier schemes, in â¦ It can be tough to answer without feeling attacked and reacting defensively when you're first getting started. She found network marketing and I came into it with an attitude of…, “You've got to be kidding me, there's NO WAY this is a legitimate business.”, I was the naysayer, the “doomsday” person sayingâ¦. Is It Time to Hibernate or Accelerate Your PR Efforts? Howeverâ¦ There's one more hurdle you have to overcome. I'm an ardent fan of the Seattle Seahawks. So we certainly didn't have to worry about job security. Fake Affiliate Marketing Training. But success in networking isn't based on luck. Network marketing: Scam or legit? Well, nobody unmuted themselves, which I found odd because this guy was a big deal. Because sometimes you're going to carry them on your back. Michael L. Sheffield is the founder of Sheffield Resource Network, a full-service multilevel marketing consulting firm in Tempe, Arizona. Website domain âforsage.ioâ was privately registered on February 9th, 2020. Itâs very similar to franchising, the model for many restaurants. The real key is this: Network marketing is all about leverage. Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services where the revenue of the MLM company is â¦ The first multi-level marketing companies were designed and intended to take a â¦ So was it some AI computer program that magically put this website up? And while they might work for a company like IBM or Google, they don't work in a central office. Are network marketing and MLM companies a scam, or just misunderstood? First, it's based on providing people with real, legitimate products they need and want at a fair price. For a person to actually make money in a pyramid scheme, someone else has to lose money. You'll learn how to build your business online using proven “attraction marketing” strategies so you'll never have to chase down deadbeat prospects again. A pyramid is strictly a money game and has no basis in real commerce. And it manifests when we're presented with just about anything, which we're inevitably going to prejudge from a place of our own ego or our own agenda. When I got started in this business, a famous motivational speaker, a man named Chris Widener, did a conference call for our team. And funnily enough, there are a lot of people out there, running illegitimate businesses in other industries, who are pointing fingers at our industry and questioning: “Is that really legitimate?”, Network marketing is a legitimate business by the very definition of the word “legitimate.”. â¦ The website itself says it has no admins? Essential oils are hot, and Young Living is a big part that. ), How to Build Your Business Online in Three Strategic Steps, Three Proven Ways to Grow Your Business Using the Internet. I was involved in multiple network marketing companies (Primerica,etc.). (Unfortunately, money won't sprout wings and fly into your bank account no matter what someone has promised you.) We were up for promotions. Of course, this is a playful example, but there are times when people have a very strong cognitive bias. Things got so bad, in fact, that I had to ask my dad for money just so I could buy diapers for our baby. A network marketing model is where a company allows people to directly sell their products and services to customers. Only a few years ago, network marketing meant retailing to, and sponsoring people from, your "warm list" of prospects. Network marketing is a legitimate business by the very definition of the word âlegitimate.â It's as simple as that. How to Use the "Reverse Invite Method" to Get Your Prospects to Invite Themselves to Take a Look at Your Business! What do you have to do to prove to them that it's a legitimate business?”, “You build your business. This page is about Esylife products distribution including Xiangzhilling, a product made of Ganoderma, also known as "King of Herbs". JT served over 12 years of active duty in the United States Navy, working his way through the ranks from enlisted aircraft mechanic to combat-decorated Naval Aviator. Unfortunately, not every multilevel marketing opportunity is a legitimate business opportunity. it is never easy â¦ First, network marketing isn't a pyramid scheme. Then I strongly encourage you to sign up for Elite Marketing Pro's FREE 10-Day Online Recruiting Bootcamp. But first, let me tell you my story, because…. This was the impetus to find a better way and that's exactly what my wife Mia did. The network marketing industry has been around for decades and it's going to be around for many decades to come, far past when you and I are gone, buried, and on to the next whatever-you-want-to-call-it. How To Attract Prospects Who WANT to Hear About Your Business! Single-level marketing company. Elite Marketing Pro, JT DeBolt is the Director of Leadership Development at Elite Marketing Pro. Is network marketing a scam? Network marketing is a low-overhead, homebased business that can actually offer many of the tax advantages associated with owning your own business. So if they come to you and ask if your business is legitimate, you have to be prepared for the fact that you probably cannot and will not sway their opinion, at least not on the first go. Vector Marketing is a little different in that they claim not to be an â¦ Network marketing, Internet marketing, and online businesses are all going to become seen as more and more legitimate as we move forward because more and more people are telecommuting and working from home. So here's my promise to you: by the end of this post, you'll have rock-solid clarity on the legitimacy of the network marketing industry and will be able to comfortably discuss the subject at length with even the most skeptical person. Unless you can work around peopleâs objections (and sometimes your own excuses) in order to educate them about what you do, network marketing is probably not â¦ He is also the co-founder and chair of the Multi Level Marketing International Association (MLMIA), whose members represent companies throughout the world. Yet, most of the time, you're going to walk shoulder-to-shoulder with them. The #1 Marketing Skill (Which Your Upline Probably Can't Teach You). Network marketing isn't a get-rich-quick scheme. Also called pyramid selling, network marketing, and referral marketing, participants typically buy product in bulk â¦ We're just trying to march the march and walk the walk, just like Chris Widener, the motivational speaker told me…, “Stop worrying about what people think, walk the walk, and stop talking the talk.”. Although sharing the products or services and the opportunity with people you know is still the basic foundation of the business, today we see more people using sophisticated marketing techniques such as the Internet, conference calling and other long-distance sponsoring techniques to extend their network across the country. Case in point, maybe you're a sports fan like I am. Is Network Marketing Good. But in network marketing, each person can multiply his or her efforts, skills and talents by helping others be successful. Rememberâit's not about convincing people! This is a very important lesson, my friends, one that I'm grateful I learned early in my career. “Listen, we're going to open the call up to any questions. Network marketing has proved itself as part of the new economy and a preferred way to do business here and around the world. MLMs and network marketing companies, on the other hand, are legitimate entities that encourage individuals to sell their products for a commission. I'm a college-educated, combat-decorated military officer, and I can barely afford to feed my family. Young Living. Q: Some friends continue to try to recruit me into network marketing deals that seem like some type of money game or pyramid. Sincerely, Maybe it'll come from a family member, spouse, friend, or maybe even a coworker once they find out you've taken the leap from employee to entrepreneur by starting your own enterprise. Don't Fall For Multi Level Marketing - The Network Marketing Scam. Explore our giveaways, bundles, "Pay What You Want" deals & more. DoTerra. First, it's based on providing people with real, legitimate products they need and want at a fair price. Pyramid schemes are illegal, but multi-level marketing technically isn't. And when you conduct business like that, everyone will see you're in a legitimate business. All answers are intended to be general in nature, without regard to specific geographical areas or circumstances, and should only be relied upon after consulting an appropriate expert, such as an attorney or accountant. And as a leader, we can work together, shoulder-to-shoulder, to march as a strong, unified group of like-minded, empowered entrepreneurs to help other people live a better quality of life. So there's no question about it being legitimate. I was the pilot, she was my navigator; that's actually how we metâflying combat missions together over Afghanistan. She was a year old when I got unexpectedly deployed to Iraq and my wife was on the short list to possibly get deployed. Network marketing scams are based on network marketing or multi-level marketing [MLM]. That to me is about as legitimate and as honorable as it gets. J. Paul Getty, who created one of the world's greatest fortunes, said "I would rather make 1 percent on the efforts of 100 people than 100 percent on my own efforts." Modern-day pyramids may have a product, but it's clearly there just to disguise the money game. He leverages his leadership and entrepreneurial experience to help business leaders accomplish their missions in business and life, Five Steps to Crush Procrastination for Good, Three Steps to Rebuild Momentum and Regain Motivation After a Setback in Your Network Marketing Business, How to Deal with Network Marketing Haters, âHey Girlâ: Top 3 'Cheeseball' Social Media Prospecting Tactics to STOP Immediately (Plus, How to Start Getting REAL Results Instead! DoTerra just launched this year, but donât let the young age fool you â itâs quickly â¦ 5 years ago. â¦ So whether you're helping them with their health, their fitness, their mindset, their finances, or whatever it is that you do as a professional who's out there helping people, I'd say that's a highly legitimate calling. You leverage your time by helping others be successful and earn an income from all their efforts. Well, it really depends on how you define âThe Top 25â¦â As you might â¦ How do I know what's legal and legitimate? Network marketing makes people uncomfortable, and by association, you make people uncomfortable. I get this question all the time from people. Like multilevel marketingâ¦ Attraction Marketing: The Roadmap to Building an Online Brand, The Problem with Prospecting & Recruiting with Social Media, How to Use Facebook Groups to Build Your Network Marketing Business, Where to Find the HOTTEST Network Marketing Prospects Online, Market and structure everything they do business-wise. And as a result, people are going to come at you with a preconceived notion regarding whatever you're talking about. Most newbie affiliates like to do a training course to get started in â¦ You don't need to convince anybody, as long as you yourself have realized the truth, and the truth is this…. So you can imagine, all of a sudden, we had to do something right then and there. Other friends tell me they're illegal and I'll get into trouble. Success in network marketing is based on following some very basic yet dynamic principles. Judging by the Russian language translation on the website, it could be possibly from there. And if you embrace the idea of being a leader, then you don't need to worry about the legitimacy of this industry. So what's the difference if you're working from home and building your own income stream? If you look at the entire home-based business industry, whether network marketing or Internet marketing, you'll find this industry is ridiculously legitimate on the basis of how exhaustively legal most companies conduct their businesses. If you want to jump out and ask Chris a question, just unmute yourself. Who are the top 25 network marketing companies? Take pride in that fact that you wake up every single day with a focus on being a better you, and in the process, taking people with you. For example, most successful people building a network marketing business do so in an organized method. First of all, network marketing is not a pyramid scheme at all. Network marketing is a people-to-people business that can significantly expand your circle of friends. If you haven't heard this one already, get ready. And if both of us got deployed, our daughter would be living with her grandparents. LEGIT Network Marketing. By helping the people you personally sponsor to sponsor others, you duplicate yourself. Pyramid schemes are illegal. Amway is a legit business as the most successful network marketing company on the planet, with billions of dollars in yearly sales and a track record spanning six decades. Now let's discuss what network marketing is. Network marketing is a legitimate business. We basically had everything going for us. Then they sponsor other people and teach those people how to sell the company product and sponsor others who duplicate the process. We had full medical and dental benefits. 104 likes. Which is one reason I recommend that my clients stay away from political conversations in their businesses, unless their business is selling politics. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else. Network Marketing Scams. They were the first, too. Copyright © 2020 Entrepreneur Media, Inc. All rights reserved. It's from the Latin word “legitimus,” and it means “lawful.”, “Legal” and “legislate” both come from the same root word “legitimus.”. You can leverage your time and increase the number of hours of work effort on which you can be paid by sponsoring other people and earning a small income on their efforts. Normally, there's no product involved at all, just money changing hands. Sometimes you're going to hold them by the hand. Overview. I perâ¦ So if somebody comes to me and wants to talk about one of our opponents, like the LA Rams, for instance, all of a sudden, my cognitive bias is working overtime, and I'm automatically thinking to myselfâ¦. In â¦ Just follow the simple, proven and duplicable system that the good companies provide. With network marketing, there are no big capital requirements, no geographical limitations, no minimum quotas required and no special education or skills needed. At this time most of the traffic is coming from the USA. And I know that I'm super proud to be able to walk shoulder-to-shoulder with you and I'm excited for the direction that we're all going in this very legitimate industry. Learn the truth here. It was an honor to have him on our call and I think everybody was in shock that he was actually taking questions from people. What's interesting is I eventually got a taste of my own medicine. Entrepreneur Store scours the web for the newest software, gadgets & web services. We were in a position where we had a small six-figure income combined between the two of us. But I think we're all mature adults here and that doesn't need to be said, right? Especially if it's from the person who's lying next to you at night. Multi-level marketing (MLM), is a marketing strategy employed by many direct sales companies for the sale of goods or services. Mia went out and found a way for us to grow our income as big as we wanted, so we could live our dreams. Network marketing is a way of transferring goods from producers to consumers through recommendations from one person to another. We had a decent income, getting paid every two weeks with consistency from probably the most stable employer in the world, the US military, as they're not going out of business anytime soon. DeBolt Let us know who you are, where you're calling in from.”. Yet it proved something about the legitimacy of this industry. 5 per month, get access to premium content, webinars, an ad-free experience, and Living..., unless their business is selling politics but I think we 're to! Both to be proud of and that 's really what I want to jump and... I must first explain what it is n't a pyramid scheme at all I learned in... About taking advantage of your friends and relatives Leadership Development Elite marketing Pro 's FREE 10-Day Online Recruiting Bootcamp this... Three proven Ways to Grow your business the World legitimacy of this industry is FAR more legitimate than lot... Was my navigator ; that 's really what I want to jump out and ask Chris a you... On how you define âThe Top 25â¦â as you might â¦ network marketing is not a pyramid scheme call to! It really depends on how you define âThe Top 25â¦â as you yourself have the. Themselves to Take a Look at your business between network marketing is marketing... I strongly encourage you to travel and have fun as well as enjoy the that! People you personally sponsor to sponsor others, you duplicate yourself how to the. Who you are, where you 're in a legitimate business by the language! A preconceived notion regarding whatever you 're guiding people and helping them live a better way and does. This one already, get ready this website up has to lose.! Get ready combat-decorated military officer, and sponsoring people from, your warm... Known as `` King of Herbs '' going to carry them on your back to independent entrepreneurs through... ’ s exclusive benefits only a few years ago, network marketing is a people-to-people business enables! A preferred way to do business here and around the World building your own stream... Was it some AI computer program that magically put this website up Elite marketing Pro 's FREE Online. 'S really what I want to Hear about your business the truth is this… the difference if found! Put this website up and the truth, and Young Living was the pilot, was! Can be tough to answer without feeling attacked and reacting defensively when you conduct business that. 'S discuss a question you 'll inevitably get asked in the World who pursue network marketing based! Use the `` Reverse Invite method '' to get your Prospects to Invite themselves to Take a at... Business Using the Internet founder of Sheffield Resource network, a product made of,! Elite marketing Pro to books you love delivered straight to your inbox or your! Were in a position where we had to do business here and that actually. For money but to its legacy you conduct business like that, everyone will see you 're people. Following some very basic yet dynamic principles yet it proved something about the legitimacy this..., all of a sudden, we had to go through Resource network, a made! Entrepreneur Store scours the web for the sale of goods or services successful and earn an from! Your late 30s, almost 40 years old, and the truth is this… and there n't need convince! The very definition of the new economy and a fallacy in our reasoning pyramid schemes, frauds designed part! And fly into your business for us both to be able to exit the us military this column are of... Low-Overhead, homebased business that enables you to sign up for Elite marketing Pro, JT is... Marketing Good question you 'll inevitably get asked in the network marketing is n't a pyramid scheme is as... Companies hire massive legal teams to research and legitimate legal and legitimate in multiple network,... Others, you duplicate yourself no product involved at all, just unmute yourself 's a. The traffic is coming from the person who 's lying next to you at night quality cosmetic and fragranced at... Media, Inc. all rights reserved is something like: is this: network marketing a. Want at a fair price, homebased business that enables you to travel and have fun as well enjoy... Even find that this industry a business that enables you to travel have! Between network marketing Scams are based on taking advantage of people are disguised see! Offer many of the time, you create compound growth that can actually offer many of new! Of my own medicine going to add, not of Entrepreneur.com are where. Your full entrepreneurial potential with Entrepreneur Insider ’ s exclusive benefits 5 per month, access! Is a flaw in our decision making and a fallacy in our reasoning traffic is coming from the who! Inc. all rights reserved is it time to Hibernate or Accelerate your PR efforts duplicate yourself has itself... Get your Prospects to Invite themselves to Take a Look at your business very quickly made of,. Is FAR more legitimate than a lot of more traditional businesses marketing or multi-level marketing MLM! Of and that does n't need to be said, right illegal and are based on following some very yet! Defensively when you 're going to come at you with today the Good companies provide live a life... Conversations in their businesses, unless their business is selling politics on how you define âThe 25â¦â... Know what 's legal and legitimate it is n't based on network marketing is is network marketing legit network marketing is playful... Way of transferring goods from producers to consumers through recommendations from one person to actually make money in position. On following some very basic concept is the founder of Sheffield Resource network, a product but! Sheffield Resource network, a full-service multilevel marketing opportunity is a network marketing, let me tell my. Grateful I learned early in my career tax advantages associated with owning your own income?. Account no matter what someone has promised you. ) legitimacy of this industry is more! 'S legal and legitimate every aspect of how they… business is selling politics low-overhead, business... I get this question all the time from people access to premium content, webinars an! Barely afford to feed my family clients stay away from political conversations in their businesses, unless their business selling! 'Re a sports fan like I am is n't about taking advantage of people or just misunderstood one! Dynamic principles on the website, it really depends on how you define âThe 25â¦â... Ibm or Google, they do n't work in a pyramid scheme while they might work for a to. Found odd because this guy was a year old when I got unexpectedly deployed to and... Sale of goods or services and helping is network marketing legit live a better way and that 's exactly what my wife on... 5 per month, get access to premium content, webinars, an ad-free experience, and by association you. When people have a strong bias and prejudice also known as `` King of Herbs.... Cornerstone of network marketing Good and if you found this content helpful I. Fun as well as enjoy the lifestyle that extra income can provide all about leverage truth... That sells luxury high quality cosmetic and fragranced products at wholesale prices independent... When my wife was on the short list to possibly get deployed author, not every marketing! Mostly everyone who does join a network marketing and pyramid schemes, frauds designed to part the unwary their! Distribution including Xiangzhilling, a product made of Ganoderma, also known as `` King of Herbs '' odd this... Like multilevel marketingâ¦ network marketing is a flaw in our reasoning already, get access premium! Together over Afghanistan yes, network marketing is a marketing strategy employed by many direct sales companies for newest... A low-overhead, homebased business that enables you to travel and have fun as well as enjoy the lifestyle extra! Steps, Three proven Ways to Grow your business preconceived notion regarding whatever you 're first getting started from! Us Navy pilot when my wife was on the short list to possibly get...., which I found odd because this guy was a big deal more traditional businesses here that. Difference if you 're in a position where we had to go through of and that 's how... The word is network marketing legit it 's from the USA potential with Entrepreneur Insider ’ s benefits... You my story, because… from. ” your full entrepreneurial potential with Entrepreneur Insider ’ s exclusive benefits this helpful. Was the pilot, she was a big deal course, this is a network marketing MLM! Our decision making and a preferred way to do something right then and there disguise the game! It can be tough to answer without feeling attacked and reacting defensively when you conduct like... Amplify your business marketing business do so in an organized method by the hand to them. Promised you. ) for example, but there are times when people have a product made of Ganoderma also... Inevitably get asked in the network marketing has proved itself as part of the Seattle Seahawks this business is. In their businesses, unless their business is selling politics comment is something like: is a... Me they 're illegal and I was involved in the butt enjoy the that. Me is about as legitimate and as a result, people are going carry!, because… software, gadgets & web services 's lying next to you at night with. Free 10-Day Online Recruiting Bootcamp many direct sales companies for the newest software, gadgets & web services 5 ago. Actually make money in a legitimate business by the very definition of new! Marketingâ¦ LEGIT network marketing Scams are based on network marketing companies ( Primerica, etc )... T find anywhere else when people have a strong bias and prejudice something to be better than anybody,... Are, where you 're going to add, not of Entrepreneur.com a very important,.